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Thursday Therapy – Healthy Marketing Tips

15 Apr

QUESTION: How do you go about advertising/marketing your items on etsy?

ANSWER: In the beginning, I didn’t do any sort of advertising and marketing… I was so just excited by the idea of people buying things I had made that I wanted to put every free hour I had into creating new things.  Listing new stuff all the time kept me on top of the searches & creating those new things kept my customers excited and made them want to check back….  A ton of my customers started buying stuff almost as soon as I would list it. If I hadn’t been consistently listing new stuff, no one would have checked it nearly as often… my customers just wanted to make sure they got their hands on the new thing I had created before someone else did! So it kept them coming back & helped me to develop a customer base.  Also I think making friends on etsy is key in the beginning… favorite other peoples work who you admire or send them a message, especially if they are just starting out.. the etsy community will start to seem a lot more intimate.  It’s important to have an online presence elsewhere too… facebook, twitter, tumblr, flickr.. etc.  Also, recently we’ve been sending stuff for free or for a discount to girls who are in bands, actresses or have huge blog followings who will post about it.. it’s a great way to give something to someone you admire and also have everyone who follows them find out about you!

QUESTION: I adore your clothes. However, I’m a little bit bigger and have promised myself to not buy anything of yours until I get to my goal weight of 140lbs.  It’s been rough getting there.  How do you suggest I keep myself motivated and positive?

ANSWER: Thank you! I’m so glad you like my clothing and I think this is a really valid topic for a lot of girls. It sounds like you want to lose weight for yourself and it’s great whenever anyone sets a goal for themselves & is working hard to keep it, which it sounds like you are.  When I was younger I used to think about dieting a lot, but I think since I loved to cook, it made eating healthier more fun!  My mom got me into this book called “Super Foods” by Steven Pratt.  His book highlights 14 of the most nutrient packed foods per caloric value.  It got me really psyched about eating as healthy as possible and incorporating those foods into new things I cook.  Now that I’m into eating healthier, I hardly ever find myself craving junk food like I used to.  I also personally hate most typical forms exercise like running… but I’ve realized there are lots of other ways to exercise that are fun! For instance, I love rollerblading or riding my bike when the weather’s nice, (I have a pink bicycle, so I accessorize while I exercise!).  I love dancing for fun & and doing crazy funny dance moves with my friends and recently got some exercise dance move videos… so I can randomly bust out Justin Bieber-esq moves when no one is expecting it!  I know trying to lose weight can be frustrating and depressing so I think another good thing would be to keep yourself busy with other things, like projects you’ve been meaning to do- so you’re not constantly thinking about it.  And just remember every body is different…  a number doesn’t necessarily mean you look great or are healthy, the most important thing is that you feel good.  At 5’8 and probably 150 lbs or so, I for one am not near a typical models weight, but I am happy with the way I look and whenever I’ve had doubts about my body, no boyfriend or friend has ever thought I would look better thinner.   But either way, the best of luck, and above all, just try to stay happy and surround yourself with the people that think you’re awesome no matter what!

Have anything you need to get off your chest? Problems with a boyfriend? Career advice? Beauty tips & tricks? Advice with your Etsy shop?

HYGIENE questions?

…okay, so maybe not those kinds of questions…

Ask me ANYTHING you’d like for my Thursday Therapy blog posts!

You can submit questions anonymously to me on formspring or tumblr:


♥♥ Can’t wait to hear from you ♥♥


Need Advice?

8 Apr


Have anything you need to get off your chest? Problems with a boyfriend? Career advice? Beauty tips & tricks? Advice with your Etsy shop?


HYGIENE questions?

…okay, so maybe not those kinds of questions…


Ask me ANYTHING you’d like for my Thursday Therapy blog posts!

Submit your questions anonymously to me on formspring:

♥♥ Can’t wait to hear from you ♥♥



Physics and Fashion

7 Apr

QUESTION: how do you stay focused and positive when there’s a lot of students and competition going around? I’m just starting as a fashion design student and not all the people are friendly and nice in my classes :/

ANSWER: I asked my assistant, Liz for her opinion and it sparked a great conversation.  As girls in our mid 20’s we both feel the same way and we know where you are coming from. College can be tough, especially with the fashion industry and there are a lot of girls who are catty!  We both agreed that as we grew older we naturally became much more confident. Certain people are just jerks; it’s always easier to be a “hater” who criticizes everyone instead of making something on your own. Either way, I think the best thing to do is focus on working hard designing things that make YOU proud and happy. In the end that will be enough inspiration to keep designing!

QUESTION: did or do you ever want to be a really big and famous fashion designer?
for example- chanel, prada, betsey johnson, dior, etc

ANSWER: I never necessarily think of it in that way, or as something I absolutely need to do but… I do love working and pushing myself to be as successful as possible.  I love my life now and I think that I am very lucky to be able to do something that I love so much all day long.  Plus, the girls that work with me are a lot more than employees, they have become great friends and work is always fun.  I would like to eventually make the transition from a handmade line to having things produced… but I like the idea of building my line from the ground up, so when that transition comes it will be natural.

QUESTION: do you have any advice to give someone if they have clothes they really like and want to wear, but they care too much of other people’s opinions, they don’t have enough confidence, and they’re afraid people in school will think they’re outfit is ridiculous?

ANSWER: I totally feel you on this one! I’ve had lots of moments where I’ve felt like I needed to tone myself down, because I don’t want to look like a spectacle.  I could say something generic like “be yourself and wear what ever you want to wear!!” but honestly, I don’t even do that myself.  In providence, I pretty much wear what ever I want and with the places that I go, people appreciate it and I always feel comfortable.  Although my family’s from Connecticut, so when I come home to visit I don’t usually dress the same way I would here.  I hate being stared at, and even if i wear something no one would look twice at here (except because they think i look cute!) I feel like everyone is staring at me in a conservative small town because I look a tiny bit different from what they are used to.  So I would say, when you’re with your friends and going out, dress however you want to!  For something like school, you could pair things you think are a little bit over the top with more “normal stuff” so that you are still doing your own style but you don’t feel uncomfortable.  Like I said before, I remember having the same feelings in high school and college, and trust me, as you get older you will start to feel a lot more comfortable and confident.

QUESTION: Hi Kelly, Can you tell me why the electron doesn’t spiral into the positively charged core of an atom? I thought these guys were supposed to be attracted to each other? – Anonymous for Physics

ANSWER: Well, even though some things seem like they’re meant to be, I guess the universe works in mysterious ways. I’ve seen totes random relationships where the “attraction” is mind boggling! But seriously, if things are spiraling out of control then you know it’s time to address the core issue; has this Adam really found his Eve? I found my Adam but this electronic connection isn’t always easy to find!

Thanks to everyone who submitted a question!  If I didn’t get to yours today, check back next week.   You can use the tumblr and formspring links to the right to submit questions anonymously!